Morningstar and PitchBook integrated their research and data into Perplexity's AI search platform. The partnership brings financial analysis and private market data into AI-powered search results.
Distribution partnerships like this reduce barriers for competitors to access premium financial data through AI interfaces. Morningstar's data moat weakens when accessible through third-party AI platforms rather than proprietary tools.
Treasury and FP&A teams should evaluate whether Perplexity access reduces need for direct Morningstar subscriptions. Audit current data vendor contracts for AI redistribution clauses before renewal cycles.